Since 1995, Jay-Z has dominated the rap industry and set the trends for a generation. Ten summers later, Shawn “Jay-Z” Carter has come to personify the new “American Dream” for millions the world over. Named President and CEO of Def Jam Recordings, in 2005, he is the founder and chairman of Rocawear, co -owner of the NJ Nets, 40/40 Sports Clubs and co-owner of skin care and beauty line Carol’s Daughter. Jay-Z became the first non-athlete to enter into a major footwear co-venture with his S. Carter line for Reebok and in addition, continues his philanthropic work through his Water For Life initiative Shawn Carter Scholarship Foundation. Over his career, the multiple award winner has sold over 40 million albums and sold out arenas the world over